Product marketing is moving faster than ever before. New tools. New KPIs. New challenges. All while our understanding of what great product marketing actually looks like continues to shift. Yet across every category, one truth remains unchanged: Markets are rarely won by the teams with the best products. They are won by the teams with the best product narratives. In this keynote, Elliott Rayner explores how the world's most successful products, from sneakers to subscriptions and beyond, use storytelling to define their value, align their teams, and scale growth. You'll see why, as tools and tactics evolve, narrative remains the most enduring and future-proof skill in product marketing, and why without it, even great products still get lost in the noise.