The PMM role is under pressure from every angle... AI is automating execution, cross-functional teams are absorbing strategic territory, and the old playbook no longer fits. This opening session doesn't just describe the shift, but makes the case for why redefining product marketing is both urgent and possible.

Without a narrative, even great products get lost in the noise. With a strong product narrative, sales pitches sound the same no matter who delivers them. Marketing campaigns reinforce the same message customers hear from your product team, and leadership can explain the product in one clear sentence. We will show you how to build a product narrative in three simple steps. 1.What value your product truly delivers? Digging deeper than features to learn how to communicate contrast around your differentiated value. 2. Who cares most about that value? Learn how to customise conflict to your ideal customer profile to create an emotional product story that resonates. 3. Why do you deliver that value best? Learn the five sources of credibility to ensure you can back up the promises your product has made. –––– Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of September 28.