Elena is the Head of Product Marketing at Temper, a dynamic digital noticeboard that connects freelancers with businesses seeking flexible talent. Elena started her journey in the world of cybersecurity at Kaspersky Lab. After 10 fulfilling years, eager to embrace new challenges, Elena transitioned to the fast-growing shift economy sector. Throughout her career, Elena has mastered the art of market analysis, product positioning, and go-to-market strategies in both B2C and B2B environments. Her focus is on building meaningful connections between products and their audiences, ensuring alignment with customer needs and pain points. What Elena loves most about Product Marketing is its dynamic nature: the opportunity to collaborate across functions, tackle diverse tasks that blend creativity and analytics, and continuously face challenges that yield rewarding outcomes.