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Alice
Frantz
Head of Product Marketing
Qonto
Alice Frantz is an experienced product marketing leader with a decade spent at the intersection of ad tech, SaaS, and fintech. Currently Head of Product Marketing at Qonto, she’s passionate about building go-to-market strategies that connect real customer insights to tangible business impact. Before joining Qonto, Alice helped shape marketing initiatives for companies like Google, YouTube, and TikTok, as well as high-growth startups across Europe, leading teams and products in fast-paced environments. Originally from Strasbourg, Alice now calls Berlin home after five years in Dublin. Outside of work, you’ll find her strength training, surfing, or lost in a historical fiction novel; or deep-diving into the latest true crime podcasts.
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14 October 2024 16:30 - 17:15
Panel - How to partner with product and become the ultimate growth engine
Synergy between product and product marketing is no longer a luxury—it's the engine of sustainable growth. This panel will dive deep into actionable strategies for forging an unbreakable partnership between these two critical functions. We'll explore how product teams can leverage PMM's market insights and go-to-market expertise, while PMM can better champion products with a deep understanding of their vision and roadmap. Expect candid discussions on overcoming common friction points, establishing clear communication channels, and building a shared vision that translates into market success and accelerated growth. Learn from industry leaders how to move beyond simple hand-offs and create a truly integrated powerhouse that drives innovation, adoption, and revenue. Key learnings will include: - Establish a unified vision and shared goals - Implement proactive, bi-directional communication - Define clear roles and collaborative workflows