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Thaise

Skogstad

Product Marketing Director, GTM

Actian

Thaise Skogstad currently leads product marketing for Actian Data Intelligence Platform, working across data intelligence, governance, analytics, and AI. She is an enthusiastic marketer with a proven track record of developing and executing go-to-market strategies to drive growth and long-term market share for diverse portfolios in the USA and Latin America. Before joining Actian, Thaise spent over fifteen years bringing the Product Marketing discipline to Anaconda, Federal Signal, 3M, Phunware and ClearDATA targeting diverse industries including transportation, media and entertainment, airports, retail, and healthcare.

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24 February 2027 09:45 - 10:15

More technical, more influential: The PMM’s roadmap role

When AI makes it easier for everyone to build, automate and analyse, how does a product marketer earn influence over what gets built next? Thaise Skogstad explores how the PMM’s relationship with the product roadmap has changed, and what becoming more technical could mean for shaping its future. Expect a practical look at where to build technical confidence, how to bring your perspective into roadmap conversations, and what you can start doing now.