Smit is a B2B product marketing leader for software and services including in his current role with Cisco CX as Senior Director - Head of Product Marketing, Customer Advocacy, and AR/PR Strategy. He works to define and drive the go-to-market strategy and execution to deliver topline growth, competence and relevance. Smit believes winning comes from a combination of thoughtful strategy, collaboration, disciplined execution and a little bit of grit. In reality, the most critical part of his work is to build a coalition — align disparate stakeholders and unify viewpoints backed by data to form a strategy that everyone is not only committed to but is deeply involved. For Smit's teams, he is the quarterback who makes sure that everyone has their game plan in place, is empowered and roadblocks removed so that they focus on bringing a little more rigor, creativity and thoughtfulness to solve the most complex problems that they need to solve for their company and customers. People who have worked with Smit describe him as a creative thinker, a storyteller and a passionate expert in the domain he is working at the time. It comes from the fact that he sees life as a great learning opportunity and go the extra mile to know a level deeper about the market, product and his craft.