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Sarah
Milbrath
Senior Director of Product Marketing
The Knot Worldwide
Sarah Milbrath is a dynamic product marketing leader with a passion for bringing products to life through creative storytelling, compelling copy, and cohesive design. With extensive experience spanning over a decade, Sarah has held pivotal roles in product marketing at companies like The Knot Worldwide, GoDaddy, and Main Street Hub, where she has driven impactful go-to-market strategies and marketing campaigns. Currently serving as the Sr. Director of Product Marketing at The Knot Worldwide, Sarah leads cross-functional teams to develop innovative marketing approaches that resonate with target audiences. Her journey includes a progression from Product Marketing Associate to leadership roles, showcasing her ability to adapt and excel in diverse environments. Sarah's foundation in creativity stems from earning a Bachelor of Fine Arts (BFA) in Fine and Studio Arts from The University of Texas at Austin, complemented by a minor in Business Foundations. Her unique blend of artistic vision and business acumen enables her to craft marketing strategies that are both visually compelling and results-driven. Known for her enthusiasm and collaborative spirit, Sarah is dedicated to inspiring teams and creating campaigns that leave a lasting impact.
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11 February 2025 11:45 - 12:30
Fireside chat: Adapting PMM strategies for companies at different stages of growth
In an increasingly complex business landscape, product marketing strategies must evolve to meet the distinct needs of organizations, whether they are nimble startups or large enterprises. This fireside chat brings together experts from both realms to explore how product marketing managers (PMMs) can adapt their approaches based on company size and structure. Join our conversation as a startup PMM shares insights on agile strategies that foster rapid innovation and customer engagement, while their counterpart from a large enterprise discusses the importance of scalability, brand consistency, and cross-departmental alignment. Together, they will address the unique challenges and opportunities each environment presents, providing a well-rounded perspective on effective PMM practices. Attendees will gain valuable takeaways on aligning product messaging with diverse customer bases, leveraging limited resources creatively, and implementing data-driven decisions. Whether you’re in a startup or a large enterprise, this chat will equip you with actionable strategies to enhance your product marketing efforts and drive success across various organizational landscapes.