Insights are everywhere – analyst reports, competitive analysis, customer feedback – but too often, they fail to drive the change organizations need. Why? Because unstructured data gets lost in translation, over-summarized reports kill actionability, and key teams like marketing, sales, and product don’t know what to do with what they’re given. This panel will challenge you to rethink how your product marketing and analyst relations (AR) teams approach insights. With their shared goal of influencing decisions and creating change, AR and PMM are uniquely positioned to turn data into strategic outcomes – but only if they work smarter together. In this discussion, we will be joined by current and former leaders from Visa, Dell and Circuit.ai for a panel discussion where we’ll explore: - Why your insights aren’t making an impact – and how to fix it. - How AR and PMM can collaborate to elevate each other’s roles from order takers to strategic powerhouses. - The curiosity mindset: why asking better questions leads to better outcomes. - How AI and automation are rewriting the playbook for insights curation and delivery. - Practical frameworks for turning insights into decisions that influence marketing, sales, and product. Whether you’re new to product marketing or looking to uplevel your strategic impact, you’ll leave with the tools and mindset to stop generating reports that gather dust and start delivering insights that change the game.