Freemium models can risk devaluing the product if not carefully managed. So, how do we find the right balance of offering just enough for free without undermining the paid product? Customers have high expectations for freemium products, and there’s a fine line where an upgrade becomes justified. Product marketers must strike that balance—providing real value in the free version while making premium features feel indispensable for growth. Join this session as Rachel unveils her playbook for achieving success with a freemium model, and walk away with actionable tactics you can implement right away.