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Martha
Aviles
Ellev8 Founder
Martha Aviles is a seasoned marketing executive with over 20 years of experience driving growth and scaling teams in the technology sector. She has held leadership roles in SaaS, marketplace, talent acquisition, and blockchain companies, delivering exceptional results, including growing revenue from $25M to $150M+. Martha has built five marketing departments from the ground up, growing teams from zero to 40 employees, and successfully managed annual budgets of up to $30M. Her proven track record includes navigating and integrating 25+ mergers and acquisitions, where her ability to align marketing, sales, and product teams has been instrumental in driving business growth and pipeline development.
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12 February 2025 14:45 - 15:15
Power partners: Bridging product marketing and demand gen for maximum impact
In today’s competitive landscape, successful product launches and sustained growth rely on a seamless partnership between Product Marketing and Demand Generation. This fireside chat brings together experts from both worlds to explore how these teams can amplify each other’s strengths and align on strategy, messaging, and execution. We’ll dive into real-world examples of collaboration, discuss overcoming common challenges, and share practical tips for achieving aligned goals—from crafting compelling narratives to driving targeted demand. Join us to learn how Product Marketing and Demand Gen can become true power partners, boosting each other's impact and accelerating business growth.