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Maria
Múnera
Head of Product Marketing - Landmark
Halliburton
Maria leads global product marketing at Halliburton Landmark, helping shape the market narrative at the intersection of data, science, AI, and energy. Maria's focus is turning complex technology into clear business outcomes that accelerate growth, strengthen customer trust, and create competitive advantage. Throughout her career, Maria has partnered with executive leadership to define strategy, build differentiated positioning, launch global solutions, and align product, sales, and marketing around a compelling story that drives commercial results. Maria believes great marketing is more than generating demand, it’s influencing markets, shaping perception, and helping customers make better decisions with confidence.
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25 February 2027 10:15 - 11:00
Panel | When every product has AI, what sets yours apart?
AI is becoming a familiar feature in product messaging. So how do product marketers make an AI-inclusive solution stand out without repeating the same claims as everyone else? In this panel, product marketing leaders will explore how to build differentiated go-to-market strategies for products that include AI. They’ll discuss where AI can be a force multiplier for PMMs, and where human judgment remains essential to understanding customers, shaping the story, and making strategic decisions. Attendees will leave with fresh perspectives on communicating AI’s value clearly, avoiding generic positioning, and keeping their GTM strategy human-centered.