AI won’t replace great product marketers – but it will raise the bar. As AI makes content easier to create, the real advantage will belong to PMMs who know what matters to customers, what’s worth saying, and how to turn AI’s speed into messaging that actually connects. Join us for this session as we explore: • Why the fundamentals of great product marketing, customer insight, positioning and relevance, become even more important as creating content gets easier. • How to use AI to accelerate the work without outsourcing the judgment, context and validation that make the work good. • How to compete for attention in a world of infinite content by staying relentlessly focused on the customer problem and what’s actually worth saying.