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Jesse
Lopez
Director of Product Marketing
Dandy
Jesse is a seasoned strategist and marketer with a proven track record of building, implementing, and executing business strategies and marketing plans that drive business growth in consumer & tech industries. Jesse is the first in his family to graduate from college. He holds a Bachelor of Science degree in Management Science with a concentration in Finance from the Massachusetts Institute of Technology. Commitment to family and community are as important to Jesse as his work. He is passionate about leveraging his career experiences and skills to “pay it forward” to future generations of minority professionals.
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12 February 2025 12:00 - 12:45
Panel: Messaging review or revamp? How to align product, pricing, and messaging with market needs
In the fast-paced world of product marketing, aligning your messaging, product offerings, and pricing strategy with ever-changing market needs is critical for success. This panel brings together seasoned product marketing leaders to explore the key indicators that signal when it’s time to review your messaging strategy versus when a complete revamp is necessary. Panelists will share insights on: - Assessing market signals and gathering customer feedback - Analyzing competitive dynamics to determine the right course of action Attendees will gain: - Practical frameworks for conducting effective messaging audits - Tips for implementing changes that drive engagement and boost sales - Strategies for aligning product offerings with market demands Join us for this insightful conversation to learn how to make informed decisions about messaging reviews and revamps, empowering your organization to remain competitive and responsive in an evolving marketplace.