23 February 2027 09:15 - 09:45
Own your intel, automate your edge, collaborate to win: A modern CI playbook
Competitive intelligence only creates value when it's timely, trusted, and used. Yet most CI programs stall under manual research, scattered insights, and limited buy-in from the teams who need them most.
In this case study, Jennifer shares how she's building a competitive intelligence program that works, step by step. She'll show how her team is putting AI agents to work on competitor monitoring and analysis, setting up lightweight processes for sales, product, and marketing to contribute intel, and getting leadership buy-in through early wins.
Attendees will leave with a practical framework they can apply right away: which CI tasks to automate first, how to structure cross-team intel sharing, and how to turn insights into actions that sales and product teams use.