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Jayson
Gehri
VP of Product & Customer Marketing
Delinea
In his current role at Delinea, Jayson and his team are responsible for GTM strategy, content marketing, evangelism, sales enablement, technical marketing, competitive intelligence, customer expansion, and advocacy. Jayson's approach to marketing is deeply rooted in understanding and addressing customer needs. He has over 15 years of experience as a technology and software marketing leader at organizations like IBM and Dell. Jayson's focus on instilling a customer-in approach with his teams builds a strong foundation that connects technology with buyers’ needs to drive marketing success and business growth.
12 February 2025 13:45 - 14:15
The buyer’s journey unpacked: Informational needs and outbound marketing alignment
In today’s complex landscape, understanding the buyer’s journey is essential for security leaders to effectively engage potential customers. This session will explore how to map out the buyer’s journey, focusing on their informational needs and preferred methods of interacting with vendors. We will discuss strategies for aligning outbound marketing efforts with these preferences, ensuring that messaging resonates across all touchpoints. Attendees will gain insights into defining and establishing buyer needs and learn how to apply a structured framework to enhance their marketing approach throughout different phases of the journey. Join us to discover actionable strategies that empower security leaders to effectively guide buyers from discovery to commitment.