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James
Honey
Director of Product Marketing
SailPoint
James Honey is a Director of Product Marketing with SailPoint Technologies. He has more than 20 years of experience in IT technologies ranging from security, cloud, and data center infrastructure spanning SMBs to large enterprise environments. In his current role, James is focused on helping companies understand how identity security is critical to securing their business and their data.
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12 February 2025 12:00 - 12:45
Panel: Messaging review or revamp? How to align product, pricing, and messaging with market needs
In the fast-paced world of product marketing, aligning your messaging, product offerings, and pricing strategy with ever-changing market needs is critical for success. This panel brings together seasoned product marketing leaders to explore the key indicators that signal when it’s time to review your messaging strategy versus when a complete revamp is necessary. Panelists will share insights on: - Assessing market signals and gathering customer feedback - Analyzing competitive dynamics to determine the right course of action Attendees will gain: - Practical frameworks for conducting effective messaging audits - Tips for implementing changes that drive engagement and boost sales - Strategies for aligning product offerings with market demands Join us for this insightful conversation to learn how to make informed decisions about messaging reviews and revamps, empowering your organization to remain competitive and responsive in an evolving marketplace.