Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Ismail
Madni
Senior Director of Product Marketing and Pricing Strategy
Mimecast
Ismail is the Senior Director of Product Marketing and Pricing Strategy at Mimecast. His primary focus is in SaaS product, monetization & Go to market strategy from startups to fortune 500 global organizations. He has extensive experience and success in driving organizational alignment on product strategy and roadmap, product led growth, go to market approach, pricing and internal operational excellence. Ismail is a builder and leader of impactful distributed teams that utilize a market research and hypothesis driven approach to drive strategic alignment at the executive level and ensure ruthless execution with cross functional operational teams.
12 February 2025 12:00 - 12:45
Panel: Messaging review or revamp? How to align product, pricing, and messaging with market needs
In the fast-paced world of product marketing, aligning your messaging, product offerings, and pricing strategy with ever-changing market needs is critical for success. This panel brings together seasoned product marketing leaders to explore the key indicators that signal when it’s time to review your messaging strategy versus when a complete revamp is necessary. Panelists will share insights on: - Assessing market signals and gathering customer feedback - Analyzing competitive dynamics to determine the right course of action Attendees will gain: - Practical frameworks for conducting effective messaging audits - Tips for implementing changes that drive engagement and boost sales - Strategies for aligning product offerings with market demands Join us for this insightful conversation to learn how to make informed decisions about messaging reviews and revamps, empowering your organization to remain competitive and responsive in an evolving marketplace.