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Hira
Saeed
Marketing Director
WrangleWorks
Hira is a technology leader, product marketer, and a former entrepreneur with over 11 years of experience in building and marketing tech products. She currently leads product marketing at WrangleWorks, a SaaS platform that automates data work for distributors. As a founder-turned-PMM, her unique journey equips her with deep insights into launching products while collaborating with cross-functional teams and customers. Her background encompasses expertise in product marketing, storytelling, writing, 0-1 GTM, and leadership. She is also an avid coffee snob and a cat mom.
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11 February 2025 09:15 - 09:45
Working with technical founders as a PMM
As a Product Marketing Manager, you’re not just a marketer, you’re the essential bridge between the technical vision of founders and the real needs of customers. In this session, I’ll delve into my personal story as an ex-founder and some actionable frameworks and practical insights to convert technical "what" and "how" into customer-driven "who" and "why," ensuring that the product not only excites the founder but also resonates deeply with the customers.