In the fast-paced world of product marketing, aligning your messaging, product offerings, and pricing strategy with ever-changing market needs is critical for success. This panel brings together seasoned product marketing leaders to explore the key indicators that signal when it’s time to review your messaging strategy versus when a complete revamp is necessary. Panelists will share insights on: - Assessing market signals and gathering customer feedback - Analyzing competitive dynamics to determine the right course of action Attendees will gain: - Practical frameworks for conducting effective messaging audits - Tips for implementing changes that drive engagement and boost sales - Strategies for aligning product offerings with market demands Join us for this insightful conversation to learn how to make informed decisions about messaging reviews and revamps, empowering your organization to remain competitive and responsive in an evolving marketplace.

In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Topics include: - Creating a Product Marketing function from scratch: How an aviation company bought into the value of Product Marketing (Roger Marszalek) - Fostering collaboration, teamwork, and trust in remote/hybrid Product Marketing teams (Darin Reffitt) - Differentiation: How do you stand out when every category is crowded and feature parity has never been easier to achieve (Talya Heller) - Navigating new leadership. Tips for proving and enhancing the value of product marketing in an evolving team (Tom Crist) - How to work closely with sales as a PMM (Alisia Pajevic) -How to build emotional intelligence in product marketing (Ben Marullo)