As the landscape of product marketing evolves, there is a noticeable shift towards startup environments where agility, creativity, and resourcefulness reign supreme. In this keynote, Candace will explore the dynamic role of product marketers in these fast-paced settings, highlighting the challenges and opportunities that arise when teams are lean, and resources are limited. She will delve into strategies for making a significant impact with minimal resources, leveraging AI to optimize workflows and enhance productivity without compromising on quality. Drawing on her experiences, Candace will share insights on how to navigate the delicate balance between specializing in product marketing and avoiding the pitfalls of becoming a generalist. Attendees will leave equipped with actionable strategies to harness their unique skills and contribute meaningfully to their organizations, ensuring they thrive in a landscape where "doing more with less" is not just a mantra but a necessary approach to success. Join us to learn how to embrace the tides of change and chart your course toward impactful product marketing in the startup ecosystem.