As we step into 2025, product marketers must navigate an evolving landscape where cutting-edge technology and human connection converge. This keynote explores the dual pillars of success in product marketing for the future: mastering artificial intelligence and harnessing empathy. AI is transforming how marketers analyze data, craft messaging, and personalize customer experiences. This session will highlight key AI-driven tools and strategies that enable PMMs to stay competitive, drive efficiency, and deliver impactful results. However, technology alone is not enough. Empathy remains a cornerstone of effective marketing, fostering deeper connections with customers, aligning with their needs, and creating value-driven narratives. By integrating empathy into AI-powered processes, marketers can build authentic, trust-based relationships at scale. Join this session to discover how to blend these two essential skills to future-proof your career, elevate your product’s market presence, and create compelling, human-centered marketing strategies in an AI-driven world.