In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Topics include: - Creating a Product Marketing function from scratch: How an aviation company bought into the value of Product Marketing (Roger Marszalek) - Fostering collaboration, teamwork, and trust in remote/hybrid Product Marketing teams (Darin Reffitt) - Differentiation: How do you stand out when every category is crowded and feature parity has never been easier to achieve (Talya Heller) - Navigating new leadership. Tips for proving and enhancing the value of product marketing in an evolving team (Tom Crist) - How to work closely with sales as a PMM (Alisia Pajevic) -How to build emotional intelligence in product marketing (Ben Marullo)