Expand your
summit experience

For PMM leaders, true influence comes from credibility at the top. In this roundtable, PMM leaders will discuss how to build trusted, strategic relationships with executive teams — from earning a voice in growth discussions to framing insights in business language that resonates. Together, we’ll unpack what the C-suite really expects from product marketing, how to communicate impact effectively, and how to position PMMs as essential partners in company strategy. Expect an open, experience-sharing conversation on moving from execution to executive alignment. Key talking points: - Understanding what matters most to the C-suite and how PMMs can deliver against it - Communicating product marketing impact through data, narrative, and commercial outcomes - Navigating executive dynamics: building trust, alignment, and influence at the leadership level

In high-growth companies, change isn’t the exception — it’s the constant. Whether it’s a new strategy, leadership shift, product pivot, or reorg, PMM leaders are often at the center of helping teams adapt and refocus. This roundtable invites an open discussion on how to lead with clarity, empathy, and influence during periods of transformation. Together, we’ll explore how product marketing can act as both stabilizer and strategic driver — turning uncertainty into momentum and ensuring teams stay aligned on what matters most. Key talking points: - Managing team morale and focus through organizational or strategic change - Communicating change effectively across product, marketing, and sales - How PMMs can use their positioning and storytelling skills to drive alignment and confidence during transitions

As product marketing grows in scope and influence, scaling the team becomes both a strategic opportunity and a complex challenge. This roundtable invites PMM leaders to share experiences and frameworks for expanding their function — from hiring and structure to defining clear charters across multiple products or regions. Together, we’ll explore what “right-sized” really means for different stages of growth and how to balance specialization with flexibility. Expect an honest, practical discussion focused on what works (and what doesn’t) when building a PMM org that drives impact at scale. Key talking points: - Structuring for scale: When to specialize vs. when to stay generalist - Hiring priorities and talent development for evolving PMM needs - How to maintain alignment, consistency, and influence as the team grows

Every senior product marketer eventually faces a fork-in-the-career-path: pursue the managerial and executive track or double down as an elite individual contributor. This session explores the often-unspoken tradeoffs between these two paths - the shift from being the expert to the coach, and shifting from execution to scaling impact. Drawing from real experiences, we’ll discuss what you gain and lose with each choice, and provide opportunities to discuss with fellow product marketers and examine what is right for you right now versus where you might want to go in the future.