Product Marketers wear many hats and have the responsibility for making a broad range of decisions to reach the right audience with the right messages, products, and pricing - at the right time and place. In a world where product innovation, buyer preferences, and competition are evolving faster than ever, the importance of market, competitive, and customer intelligence to inform product marketing decisions has never been greater. This discussion will focus on how product marketing teams can turn insights to action and drive impact for their businesses. Key takeaways: - Understanding the importance of data-driven decision-making - Exploration of organizational alignment strategies for Market Intelligence (MI) functions to ensure Product Marketing receives necessary intelligence. - Discussion on key 'pillars' and best practices for collecting and leveraging market intelligence, including Ideal Customer Profiles (ICPs), Personas, Customer Journey Mapping, Pricing, Packaging, and more. - Examination of methodologies for measuring the impact of market intelligence on product marketing effectiveness.