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Tasha
Birdwell
AVP, Product Marketing
dormakaba
Tasha is a 25-year veteran in the security industry. As the AVP, Product Marketing at dormakaba her goal is to driving customer focused growth in the product and channel strategies. Her passion for providing mentorship to women in the security industry has led to her involvement in WISF and dormakaba’s womens network. Tasha is a graduate of the University of Southern California’s Annenberg School of Communications. A Southern California native, she now lives in Atlanta with her husband, son and their big ball of fluff, Kenai.
06 June 2024 11:45 - 12:30
Panel | Synergizing strategies: Team alignment tactics for peak product marketing performance
Unlock the secrets to peak product marketing performance by delving into effective team alignment tactics during this session. Discover practical strategies and insights to foster synergy across departments, ensuring a cohesive approach to marketing success. Session objectives: - Explore proven tactics for enhancing collaboration among cross-functional teams within the product marketing realm. - Learn how to identify and overcome common challenges that hinder effective team alignment. - Gain insights into the role of communication in fostering synergy and promoting a shared vision for product marketing excellence. - Understand the impact of team alignment on overall campaign efficiency and performance. - Acquire actionable takeaways to implement immediately for improved team coordination and heightened product marketing outcomes.