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Tasha
Birdwell
AVP, Product Marketing
dormakaba
Tasha is a 25-year veteran in the security industry. As the AVP, Product Marketing at dormakaba her goal is to driving customer focused growth in the product and channel strategies. Her passion for providing mentorship to women in the security industry has led to her involvement in WISF and dormakaba’s womens network. Tasha is a graduate of the University of Southern California’s Annenberg School of Communications. A Southern California native, she now lives in Atlanta with her husband, son and their big ball of fluff, Kenai.
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03 June 2025 12:00 - 12:45
Interactive roundtable discussions: Overcoming your biggest challenge as a product marketer
In this session 8 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Previous topics include: 1. AI and the future of PMM 2. Secrets to crafting a messaging strategy that resonates 3. Competitive positioning: Standing out in a crowded market 4. Successfully implementing personalization at scale 5. Developing and launching a successful CI program 6. Aligning product marketing with sales for maximum impact 7. Mastering product launches: Strategies for success 8. Measuring and proving the impact of product marketing