We open the day with a few words from our chairperson and a brief icebreaker activity to get you ready for two days of knowledge-sharing and networking.

In this panel discussion, industry experts will delve into the intricacies of measuring the success of product marketing efforts, focusing on the key metrics that truly drive impact and value. Join us and gain practical guidance and real-world examples to help you navigate the complexities of PMM metrics and drive meaningful results for your organization. Attendees will gain insights into: - Identifying the most relevant metrics for assessing PMM success - Strategies for tracking and analyzing these metrics effectively - Overcoming common challenges and pitfalls in measuring PMM performance - Aligning metrics with broader business objectives and goals - Leveraging data-driven insights to optimize future product marketing initiatives