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Seth
Geftic
Vice President, Product Marketing
Huntress
Seth Geftic is the Vice President of Product Marketing at Huntress, a managed security company focused on elevating resourced-constrained organizations. He has been working as a product marketer for cybersecurity vendors for the past 20 years, both as an individual contributor and team leader from startups to public companies.. Prior to his role at Huntress, he built up the product marketing function as the Vice President of Product Marketing at Red Canary and contributed significantly as a Director at Sophos, specializing in endpoint security and MDR. Seth was previously a Director at Invincea (acquired by Sophos in 2017) and spent ten years in various product marketing roles at RSA. Beyond the world of cybersecurity and product marketing, Seth does his best to relax as he listens to records, explores new restaurants, and enjoys quality time with his family in his adopted hometown of Greenville, SC.
05 June 2024 16:15 - 17:00
Panel | Scaling success: Strategies for building and structuring impactful product marketing teams
Join us for a panel discussion focused on navigating the challenges of scaling and maximizing the impact of product marketing teams. In this session, our panel of industry experts will delve into strategies for effectively building, joining, and empowering individual product marketers and product marketing teams to thrive within organizations of all sizes and stages of growth. Session objectives: - Understand how to scale a team of product marketers - Explore the skillsets needed to succeed in product marketing - Learn how to assemble and retain a world-class team of product marketers - Gain insights into how you can make an impact as a product marketer