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Sabrina
Marshall
Director of Product Marketing
TaxSlayer
Sabrina Marshall is an accomplished product marketing leader with extensive experience in B2B and B2C marketing strategy, digital brand development, and SaaS go-to-market execution. As the Director of Product Marketing at TaxSlayer, she drives the marketing strategy for TaxSlayer Pro, a leading tax preparation software for professionals nationwide. With a keen focus on data-driven decision-making, she oversees product positioning, customer engagement initiatives, and multi-channel campaigns spanning email, content, paid media, social, webinars, and events. With nearly a decade at TaxSlayer, Sabrina has played a pivotal role in launching new products, refining brand narratives, and enhancing customer acquisition and retention efforts. She is a recognized industry expert, frequently teaching marketing growth strategies to TaxSlayer Pro’s network of tax preparers. A subject matter authority on audience insights, competitive landscapes, and sales enablement, she crafts compelling go-to-market strategies that empower sales teams to drive revenue growth.
04 June 2025 14:30 - 15:15
Fireside chat | We listen and we don’t judge: PMM lessons from the toughest launches and metrics mishaps
This interactive fireside chat invites the audience to share, reflect, and learn from the challenges that every PMM faces but rarely discusses. Whether it's a launch that didn’t hit the mark or a metrics report that told a tough story, this session is a judgment-free zone to dive into lessons learned from missteps and how they shape future success. Through open dialogue and shared experiences, we’ll explore: - Real-world examples of challenging product launches and the strategies used to pivot. - Common pitfalls in tracking and interpreting metrics and how to address them proactively. - How empathy, transparency, and collaboration can turn setbacks into growth opportunities. Come ready to listen, share, and engage in a candid conversation that highlights the human side of product marketing. Let’s celebrate the lessons learned from the hard moments that make PMMs stronger.