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Ryan
Schellack
Director, AI Product Marketing
Salesforce
Ryan Schellack is Director of AI Product Marketing at Salesforce, based out of Salesforce's Atlanta tower, where he works on messaging, positioning, and go-to-market strategy for Salesforce's Einstein suite of predictive and generative AI products. He is a 6-year Salesforce veteran, and spent his first 5 years there leading PMM for Salesforce Platform developer and DevOps products, working closely with Salesforce's developer and admin communities. Prior to joining Salesforce, Ryan was an Enterprise Solution Engineer focused on Banking and Insurance customers at DocuSign and Oracle. When he's not working on launching new AI offerings, you can find him and his wife chasing around 2 kids under 5 just north of Atlanta.
06 June 2024 12:30 - 13:15
Roundtable insights: Navigating the product marketing landscape
In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: 1. Launching AI products: A PMM primer with Ryan Shellack, Salesforce 2. Secrets to crafting a messaging strategy that resonates with Jeff Rezabek, IRONSCALES 3. How to succeed in global expansion 4. Successfully implementing personalization at scale 5. Developing and launching a successful CI program