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Ruslan

Mursalzade

Product Marketing Manager

Google

Ruslan is a seasoned technical product marketing leader with over 13 years of experience in the dynamic realm of software, technology, and SaaS/Cloud markets. Having worked at leading technology companies such as Zendesk, Google, and Progress Software, Ruslan has cultivated a passion for driving high-impact product marketing and development initiatives that propel the growth of exceptional software products. With over three years of leadership experience under his belt, Ruslan has successfully spearheaded high-performing teams, consistently delivering outstanding results. Join Ruslan at this event as he shares insights and strategies essential for navigating the ever-evolving landscape of technology marketing.

06 June 2024 15:15 - 15:45

Fireside chat | From numbers to narrative: Using data to persuade stakeholders

This fireside chat will delve into the strategic utilization of data to effectively persuade stakeholders in the realm of product marketing. Join us as we gain insights into the transformational journey from raw data to compelling narratives that resonate with stakeholders, exploring methodologies and case studies exemplifying successful data-driven persuasion strategies. Session objectives: - Understand the importance of storytelling in conveying data insights to stakeholders. - Learn practical techniques for translating complex data into understandable narratives. - Explore real-world examples of leveraging data to influence stakeholder decisions. - Discuss strategies for building trust and credibility through data-driven persuasion. - Gain actionable tips for aligning data narratives with stakeholder priorities and objectives.