This interactive fireside chat invites the audience to share, reflect, and learn from the challenges that every PMM faces but rarely discusses. Whether it's a launch that didn’t hit the mark or a metrics report that told a tough story, this session is a judgment-free zone to dive into lessons learned from missteps and how they shape future success. Through open dialogue and shared experiences, we’ll explore: - Real-world examples of challenging product launches and the strategies used to pivot. - Common pitfalls in tracking and interpreting metrics and how to address them proactively. - How empathy, transparency, and collaboration can turn setbacks into growth opportunities. Come ready to listen, share, and engage in a candid conversation that highlights the human side of product marketing. Let’s celebrate the lessons learned from the hard moments that make PMMs stronger.

Product marketing teams are increasingly expected to do more with less, juggling tight deadlines, high-stakes launches, and ever-growing demands for content and campaigns. Burnout has become a common challenge—but what if AI could help alleviate the load? This session explores how AI tools and technologies can transform the way in-house product marketing teams work. From automating repetitive tasks like data analysis and campaign personalization to enhancing creativity and efficiency, AI is reshaping workflows and enabling teams to focus on what matters most: driving product success.