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Nick
Ziech-Lopez
Director of Product Marketing
Pepper
Nick Ziech-Lopez is the Director of Product Marketing at Pepper, where he bridges product and customer with bold messaging, agile execution, and a love for shipping what matters. Previously Head of Marketing at Enablix, Nick scaled revenue 6x and built a high-performing remote GTM team. He’s passionate about content that converts, simplifying sales enablement, and cracking jokes—good or bad.
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05 June 2025 09:15 - 09:45
Weaponizing your customer base: A tangible playbook for customer references
Your best marketing asset isn’t a campaign—it’s your customers. In this session, we'll explore how to turn customer proof into a scalable, strategic weapon by building a reference engine - and why Product Marketing is in the driver's seat to own the process. Attendees will walk away with a high-level playbook and tangible next steps to get started on their reference journey.