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Maureen
Ford Sitterson
Global Head of Product Marketing
Etsy
Maureen is a dynamic marketing leader with over a decade of experience in product marketing, brand strategy, and cross-channel strategy. Currently serving as Senior Director of Product Marketing at Etsy, Maureen oversees global positioning, go-to-market strategies, and product launches that drive value for buyers and sellers alike. Her tenure at Etsy is marked by innovative initiatives supporting community resilience, including impactful collaborations with Ukrainian sellers. Before joining Etsy, Maureen spent over eight years at American Express, where she held roles in global brand planning, cross-channel strategy, and membership marketing. Her work focused on strategic positioning, product launches, and delivering customer-centric marketing campaigns. Earlier in her career, Maureen gained experience in partnerships, public affairs, and marketing strategy at organizations like AMC Networks and Animal Planet. Maureen is a passionate advocate for building meaningful connections through commerce and storytelling. She has a BA in Psychology from Washington and Lee University, where she was an active member of Kappa Kappa Gamma and served as a peer counselor.
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03 June 2025 09:15 - 09:45
Enabling buyers to find & give the perfect gift on Etsy - an AI-powered experience
Etsy is home to millions of unique, handmade, and vintage items—but how do you help buyers find the one that’s perfect for someone else? In this session, we’ll explore how Etsy is transforming the gift-giving journey using AI. Discover how personalization, recommendation systems, and natural language processing come together to make gift discovery intuitive, delightful, and tailored to each recipient. From understanding gifting intent to surfacing the most relevant and meaningful products, this talk will delve into the strategies and technologies behind Etsy’s AI-powered gifting experience. You’ll learn how Etsy balances data-driven insights with human creativity to enhance buyer confidence, reduce friction, and make every gift feel personal and thoughtful. Whether you're a product marketer, AI enthusiast, or e-commerce leader, join us to see how AI can create magical moments at scale—by helping people give better gifts.