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Maureen
Ford Sitterson
Global Head of Product Marketing
Etsy
Maureen is a dynamic marketing leader with over a decade of experience in product marketing, brand strategy, and cross-channel strategy. Currently serving as Senior Director of Product Marketing at Etsy, Maureen oversees global positioning, go-to-market strategies, and product launches that drive value for buyers and sellers alike. Her tenure at Etsy is marked by innovative initiatives supporting community resilience, including impactful collaborations with Ukrainian sellers. Before joining Etsy, Maureen spent over eight years at American Express, where she held roles in global brand planning, cross-channel strategy, and membership marketing. Her work focused on strategic positioning, product launches, and delivering customer-centric marketing campaigns. Earlier in her career, Maureen gained experience in partnerships, public affairs, and marketing strategy at organizations like AMC Networks and Animal Planet. Maureen is a passionate advocate for building meaningful connections through commerce and storytelling. She has a BA in Psychology from Washington and Lee University, where she was an active member of Kappa Kappa Gamma and served as a peer counselor.
04 June 2025 09:15 - 09:45
Scaling personalization: How Etsy markets unique products to a global audience
In this session, explore the innovative product marketing strategies Etsy employs to deliver personalized experiences at scale. Learn how they leverage AI and data-driven insights to craft tailored messaging, empower their seller community to tell compelling product stories, and balance global reach with local relevance. Discover practical takeaways for creating marketing strategies that connect emotionally with audiences, foster loyalty, and drive business growth—even in a highly decentralized ecosystem. Ideal for product marketers looking to scale personalization while staying true to their brand’s unique value proposition.