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Maureen
Ford Sitterson
Global Head of Product Marketing
Etsy
Maureen is a dynamic marketing leader with over a decade of experience in product marketing, brand strategy, and cross-channel strategy. Currently serving as Senior Director of Product Marketing at Etsy, Maureen oversees global positioning, go-to-market strategies, and product launches that drive value for buyers and sellers alike. Her tenure at Etsy is marked by innovative initiatives supporting community resilience, including impactful collaborations with Ukrainian sellers. Before joining Etsy, Maureen spent over eight years at American Express, where she held roles in global brand planning, cross-channel strategy, and membership marketing. Her work focused on strategic positioning, product launches, and delivering customer-centric marketing campaigns. Earlier in her career, Maureen gained experience in partnerships, public affairs, and marketing strategy at organizations like AMC Networks and Animal Planet. Maureen is a passionate advocate for building meaningful connections through commerce and storytelling. She has a BA in Psychology from Washington and Lee University, where she was an active member of Kappa Kappa Gamma and served as a peer counselor.
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04 June 2026 11:15 - 12:00
Panel - The PMM reckoning: What the role must become next
Product marketing is expanding—but not always in the ways PMMs expect. As AI reshapes execution, buyers grow more complex, and GTM teams demand clearer impact, the PMM role is being redefined in real time. In this panel, senior product marketing leaders unpack how the role is moving beyond launches, messaging, and deliverables—and into influence, orchestration, and strategic leadership. Through real examples, they’ll explore which skills now separate high-impact PMMs from well-executed order-takers, where to focus as the function scales, and what no longer drives differentiation. Attendees will leave with: - A clearer view of how AI is changing where PMMs add value—and where human judgment still matters most - Practical approaches to influencing product, sales, and growth teams without formal authority - Guidance on which capabilities to double down on as the role expands, and which to stop over-investing in - Ways to prove PMM impact beyond launches and outputs in increasingly cross-functional orgs This session is about what it takes to lead the next chapter of product marketing—without losing what makes the role valuable in the first place.