As organizations streamline investments and focus resources on a smaller set of strategic priorities, product marketers are increasingly challenged to deliver impact with fewer dedicated teams, smaller budgets, and growing expectations. Yet some of the largest revenue-generating portfolios often receive the least attention, creating a unique challenge: how do you maintain growth and market relevance when you're expected to do more with less? In this session, Magda Ramos shares how her team supports a $2B portfolio of enterprise software products at IBM through a highly operationalized GTM model designed to maximize impact while minimizing resource requirements. By combining insight, launch prioritization, and scalable frameworks, her team transformed product marketing from a function focused on activity into one focused on strategic decision-making. Attendees will learn how to identify the launches that truly move the business, align stakeholders around revenue-based prioritization, and use audience understanding as a tool for influence across product, growth, and executive teams. Key Takeaways - How to prioritize launches based on customer value, business impact, and revenue potential - Frameworks for scaling product marketing - Practical approaches to operationalizing GTM execution - Ways to use audience insight to influence stakeholders - How PMMs can shift from execution owners to strategic decision-makers - Lessons learned from supporting a $2B software portfolio