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Magda
Ramos
Product Marketing Director
IBM
Magda Ramos brings over 15 years of experience in the Product Marketing and Management fields, having served in leadership roles with global firms such as Honeywell, Toshiba, and Emerson. In her current role at IBM, she leads a team of seasoned product marketing professionals, developing cutting-edge go-to-market strategies for the Complex Engineering, Supply Chain Intelligence, and Data Platform portfolios within the AI Applications division. Her adept leadership and collaborative approach continue to shape the success of her team, contributing significantly to IBM's impact in the ever-evolving landscape of technology and artificial intelligence. Magda has a Master of Systems Engineering from GA Tech, and an MBA from GA State.
05 June 2024 11:15 - 11:45
Fireside chat | Customer-centricity: A deep dive into decision-making processes
Embark on a journey through consumer psychology in this fireside chat. Delve into the intricate landscape of consumer decision-making as we explore the psychological nuances that drive purchasing behavior, revealing key insights for crafting effective product marketing strategies. Session objectives: - Uncover the psychological factors influencing consumer decisions. - Learn to create targeted marketing messages that resonate with specific consumer mindsets. - Explore the role of emotions and cognitive biases in the decision-making process. - Understand the impact of external influences on consumer behavior. - Gain practical strategies to tailor product marketing approaches to diverse consumer preferences.