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Leo
Rodriguez
Director of Competitive Intelligence
BlackLine
Leo Rodriguez is a dynamic Market Strategy and Insights leader with a proven track record of driving change, making strategic decisions, and cultivating high-performing teams. With over two decades of experience, he has successfully guided some of the world’s most renowned B2B SaaS organizations through the ever-evolving tech landscape, fostering collaboration and delivering impactful results. Leo specializes in transforming Sales, Product Marketing, and Product Strategy teams to achieve stronger differentiation, improved positioning, and a deeper understanding of market and competitive landscapes. His expertise spans key domains such as Enterprise Resource Planning (ERP), with deep knowledge in Financial Planning & Analysis, Financial Close & Consolidation, and Human Capital Management. Additionally, he has a strong background in Financial Technology (FinTech), specializing in Payments and Wealth Management.
05 June 2025 09:45 - 10:30
Panel | Navigating PMM growth across borders: Strategies for global success
Expanding product marketing efforts across international borders brings both incredible opportunities and unique challenges. From navigating cultural differences to aligning global and local strategies, scaling globally requires thoughtful planning and execution. In this panel, industry leaders who have successfully driven product marketing growth on a global scale will share their strategies and insights. Topics include: - Tailoring messaging and positioning for diverse cultural and regional markets. - Balancing centralization and decentralization in global marketing strategies. - Overcoming operational hurdles, from localization to regulatory considerations. - Managing cross-functional teams and fostering collaboration across time zones.
04 June 2025 11:45 - 12:30
Interactive roundtable discussions: Overcoming your biggest challenge as a product marketer
In this session 8 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Previous topics include: 1. AI and the future of PMM 2. Secrets to crafting a messaging strategy that resonates 3. Competitive positioning: Standing out in a crowded market 4. Successfully implementing personalization at scale 5. Developing and launching a successful CI program 6. Aligning product marketing with sales for maximum impact 7. Mastering product launches: Strategies for success 8. Measuring and proving the impact of product marketing