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Laura
Horton
Senior Director, Product Marketing
G2
Laura Horton brings more than 15 years of B2B marketing experience to her role as Senior Director of Product Marketing at G2. Starting her career as a solo marketer, and eventually growing to lead teams large and small, Laura takes a holistic approach to product marketing by applying the lens of her experience in leading teams that included content marketing, demand generation, and even events. Prior to joining G2, Laura held leadership roles at Pardot/Salesforce and Truist. She lives in Atlanta, and is a mom to two littles.
06 June 2024 09:45 - 10:15
Panel | Cracking the code: Metrics that matter in PMM success
In this panel discussion, industry experts will delve into the intricacies of measuring the success of product marketing efforts, focusing on the key metrics that truly drive impact and value. Join us and gain practical guidance and real-world examples to help you navigate the complexities of PMM metrics and drive meaningful results for your organization. Attendees will gain insights into: - Identifying the most relevant metrics for assessing PMM success - Strategies for tracking and analyzing these metrics effectively - Overcoming common challenges and pitfalls in measuring PMM performance - Aligning metrics with broader business objectives and goals - Leveraging data-driven insights to optimize future product marketing initiatives