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Kyle
Sutton
Vice President, Growth Marketing
Talkdesk
Kyle is a growth marketing leader with 16 years of experience and three exits, two via IPO and one via PE. Currently, Kyle is Vice President of Growth Marketing at Talkdesk where he ensures growth profitably through efficient demand gen and engaging field marketing experiences. Prior to Talkdesk, Kyle worked at IBM, SolarWinds, and Ketchum where he gained a wealth of experience in enterprise marketing, marketing campaign strategies and customer marketing. Kyle has had the privilege of building and leading high-performing teams across the disciplines of paid and organic search, field marketing/events, account-based marketing, CRM, and marketing operations. He has also driven record-breaking growth at every stage of the land/expand/retain equation.
05 June 2024 11:45 - 12:30
Panel | Navigating the landscape: Understanding your target audience and market
Gain valuable insights into why a thorough understanding of your target market is paramount for product marketers. We'll explore practical strategies for deciphering audience preferences and market trends, empowering you to enhance your product marketing initiatives effectively. Session objectives: - Develop a deep understanding of current market dynamics. - Learn effective strategies for creating and utilizing audience personas. - Master data-driven insights for informed decision-making. - Navigate the impact of technological shifts on consumer behavior. - Craft a strategic roadmap integrating market insights into product marketing strategies.