This session will explore key resources and strategies essential for product marketers to drive impactful results in today's competitive landscape. Join us as we delve into the essential resources that product marketers need to effectively drive results in their roles. From leveraging market research and customer insights to optimizing digital tools and platforms, participants will gain valuable insights into the resources necessary for success. Session objectives: - Understand the key resources necessary for success in product marketing roles. - Explore digital tools and platforms essential for optimizing marketing efforts. - Gain insights into aligning resources with strategic objectives to achieve measurable outcomes. - Discover best practices for resource allocation and management to operate efficiently and effectively.