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Kanika
Tolver
Senior AI Product Manager
United States Federal Government
Kanika Tolver is a Senior Product Manager at the forefront of Artificial Intelligence (AI) and IT Service Management (ITSM) within the U.S. Federal Government. She specializes in enhancing virtual agent capabilities and optimizing service catalog efficiency. Her dedication to agile principles fosters a dynamic work environment where daily stand-ups and sprint retrospectives drive continuous progress and ensure alignment with mission-critical objectives. Working closely with ServiceNow developers, Kanika leads the configuration of conversational virtual agents and NLU plugins, prioritizing user-centric enhancements. Her ability to bridge technical expertise with stakeholder engagement, combined with her ScrumMaster certification, has been instrumental in managing complex product backlogs and advancing ITSM solutions to new levels of efficiency and effectiveness.
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05 June 2025 11:00 - 11:30
Marketing AI chatbots: Crafting a winning strategy for adoption and engagement
AI chatbots are revolutionizing marketing, enhancing customer experiences, and driving engagement. However, achieving widespread adoption and sustained interaction requires more than just implementing technology—it demands a strategic approach. In this keynote, we’ll explore the key factors for successfully integrating AI chatbots into your marketing strategy, from setting clear objectives and aligning with customer needs to optimizing chatbot interactions for conversion and retention. Attendees will gain insights into best practices for chatbot personalization, overcoming adoption challenges, and leveraging AI-driven automation to enhance customer journeys. Whether you're launching a new chatbot or refining an existing one, this session will equip you with actionable strategies to ensure engagement, efficiency, and long-term success.