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Joe
Edwards
Director, Product Marketing
UiPath
Joe Edwards is a Director of Product Marketing at UiPath. Since joining UiPath in 2018, he’s worked across UiPath to amplify stories from the humans driving the automation revolution. As UiPath grew from 3 products to more than 20, Joe took several products and programs to market. He currently evangelizes how knowledge work can be supercharged with AI and low-code tools. Prior to UiPath, Joe led a startup within the US Treasury Department that built the agency’s first mobile apps, established eCommerce partnerships (with PayPal, Apple, and Amazon), and processed more than $10 million in transactions. He was awarded the Emerging Leader Award from the Association of Government Accountants, and his team received the Alexander Hamilton Award for Technology Excellence from Treasury & Risk Magazine, alongside Microsoft and Toyota. Joe graduated from the University of Maryland, Baltimore County (UMBC) as 
a Sondheim Public Affairs Scholar and received his Master of Public Policy (MPP) 
degree from the University of Maryland, College Park. He lives in Atlanta and is an avid saxophone and guitar player (Beatstars.com/AltTabLab).
06 June 2024 10:15 - 10:45
Champagne at work?! How to be your own best product reference
If you’re at this conference, you know social proof is everything for product marketers. Sometimes your best reference is in the mirror. We’ll explore how an automation company automates itself (to the tune of $50 million in cost savings), and how you can “drink your own champagne” by becoming “customer zero” for your product. Session objectives: - See examples of “dogfooding” / “drinking your own champagne” at UiPath, Salesforce, and ServiceNow - Learn how to secure executive buy-in and budget for “dogfood” programs - Get tips on turning internal product usage examples into external case studies and content