SpeakersAgendaWhy attendPartnersVenue
Locations ▼

Request to partner

Watch OnDemand

Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Joe
Edwards
Director of Product Marketing R&D
UiPath
Joe Edwards is a Director of Product Marketing at UiPath. Since joining UiPath in 2018, he’s worked across UiPath to amplify stories from the humans driving the automation revolution. As UiPath grew from 3 products to more than 20, Joe took several products and programs to market. He currently evangelizes how knowledge work can be supercharged with AI and low-code tools. Prior to UiPath, Joe led a startup within the US Treasury Department that built the agency’s first mobile apps, established eCommerce partnerships (with PayPal, Apple, and Amazon), and processed more than $10 million in transactions. He was awarded the Emerging Leader Award from the Association of Government Accountants, and his team received the Alexander Hamilton Award for Technology Excellence from Treasury & Risk Magazine, alongside Microsoft and Toyota. Joe graduated from the University of Maryland, Baltimore County (UMBC) as 
a Sondheim Public Affairs Scholar and received his Master of Public Policy (MPP) 
degree from the University of Maryland, College Park. He lives in Atlanta and is an avid saxophone and guitar player (Beatstars.com/AltTabLab).
04 June 2025 11:15 - 11:45
Panel - From chaos to coordination: Fixing your GTM process
A well-structured go-to-market (GTM) process is the backbone of any successful product launch—but in reality, misalignment, unclear ownership, and last-minute pivots often derail even the best-laid plans. How can teams ensure they’re set up for success without unnecessary friction? In this panel discussion, industry leaders who have navigated hypergrowth will share how they’ve transformed chaotic GTM efforts into streamlined, repeatable processes that drive real results. Our panelists will break down the key elements of a high-functioning GTM strategy, from defining ownership and balancing leadership input to leveraging a hub-and-spoke operating model that enables cross-functional collaboration. Panelists will also share real-world case studies, including: - Launching AI-driven tools at Amazon - Orchestrating viral marketing moments like Kendrick Lamar’s The Pop Out - Executing high-stakes campaigns in highly regulated industries Attendees will leave with actionable strategies to optimize their GTM process, foster alignment across teams, and drive exceptional results—without sacrificing team well-being.