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Jeremy
Hemsworth
Director of Product Marketing
Atlassian
Jeremy Hemsworth leads the marketing team for Atlassian's Jira Product Discovery, one of the fastest-growing products in Atlassian's history. He has close to a decade of product marketing experience in the productivity space, working at leading companies like Microsoft and Slack. He is passionate about understanding customer needs, creating compelling value propositions, and enabling sales teams to deliver successful outcomes. He has a proven record of launching and scaling innovative products, developing strategic partnerships, and driving customer engagement and retention. He holds an MBA from the University of Minnesota - Carlson School of Management and a BA in Communication and Media Studies from the same institution. As a U.S. Army veteran, he also brings strong leadership and discipline skills. He is based in Nashville, where he enjoys raising chickens and sheep on his hobby farm.
04 June 2025 09:45 - 10:15
From hypergrowth to the magnificent seven: Product marketing lessons from the trenches
Join Jeremy Hemsworth, seasoned product marketing leader at Atlassian, for an insightful session on navigating the unique challenges and opportunities of scaling product marketing. Drawing on his extensive experience at both high-growth startups and established enterprises, Jeremy will unpack the strategies, tools, and frameworks that drive product marketing success across different growth stages. From the resourceful hustle of pre-IPO startups to the structured complexity of global giants, Jeremy will share real-world lessons on how to: - Scale product marketing teams while preserving agility. - Evolve go-to-market strategies as businesses grow and diversify. - Maintain cross-functional alignment and communication across an expanding organization. Whether you're part of a small team or a large enterprise, this session will equip you with actionable takeaways to adapt and thrive in any stage of growth.