Join Jeff as he delves into the critical role of the channel ecosystem in driving scalable growth strategies. Discover how partner marketers can strategically leverage the entire ecosystem to propel their Go-To-Market plans to new heights. Session objectives: - Don’t forget the partners: Explore effective engagement strategies tailored to various partner types such as VARs, resellers, retailers, and online platforms, maximizing collaborative efforts. - Enable partners for success: Discover best practices for empowering partners with comprehensive training, support, and access to resources to ensure their success in achieving mutual objectives. - Leverage partner insights and relationships: Utilize partner insights and relationships to inform strategic decision-making and drive impactful marketing initiatives, fostering collaboration and value creation. - Build your “team”: Establish a cohesive team environment by fostering on-site presence and cultivating deep, meaningful relationships with partners, aligning objectives for shared success.