Regardless of industry, growth stage, or go-to-market model, certain aspects of product marketing are universal and timeless. Drawing from his extensive and diverse experience, Hari will lead a discussion exploring how the landscape of product marketing has shifted over time and share lessons on how to navigate the cycles of change. In this session, you’ll gain insights into: - Practical strategies for how product marketing can go beyond the tactical and unlock opportunities for business growth - Best practices for coordinating winning plans across product management, marketing, and sales teams - The fundamental characteristics of successful product marketers and how those apply across different contexts - How to thrive and build a career path in product marketing no matter your background