Gabriella Reali has 18 years of marketing experience in B2B and B2C, with a successful track record leading transformational marketing change. In 2021, she started the Global Product Marketing department at Dematic, bringing strategic marketing development, pricing, and integrated go-to-market expertise to the automation and software industry. Gabriella leads a team dedicated to elevating the value of robotic and software solutions in the supply chain market, so everyone can get their orders delivered faster. She has introduced pricing models to shift the business from cost-plus to value pricing and implemented a new go-to-market process that has enhanced campaign amplification. Gabriella graduated magna cum laude from Florida Atlantic University with a Communications degree and received her MBA from University of West Florida. In her spare time, Gabriella is an avid reader and loves to travel.