Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Farrell
Bull Jackson
Director of Product Marketing
Global Payments Inc.
Farrell Jackson is Director of Product Marketing at Global Payments where she is responsible for product positioning and go to market strategies for a portfolio of products offered globally. She has been with Global Payments for eight years, where she has led product marketing efforts for a variety of products and solutions, focusing most recently on value added solutions and merchant experience. With a passion for the advancement of women, Farrell is actively involved with several organizations and networks including PayTech Women, OnBoard and Global Payments Women’s Network, where she currently leads global culture for the network’s members. Farrell also has a passion for her community and has been a board member of a local non-profit, Live Healthy and Thrive Youth Foundation, since 2023. Farrell brings over 20 years of experience and prior to joining Global Payments, held various positions in product marketing, communications, public relations and event planning across multiple industries including banking, telecommunications, insurance and automotive. Farrell earned a Bachelor of Science with an emphasis in Marketing Communications from Clemson University. She lives in Atlanta, GA and enjoys spending time with her husband and two young sons, who keep her very busy in her spare time.
05 June 2025 09:45 - 10:30
Panel | Navigating PMM growth across borders: Strategies for global success
Expanding product marketing efforts across international borders brings both incredible opportunities and unique challenges. From navigating cultural differences to aligning global and local strategies, scaling globally requires thoughtful planning and execution. In this panel, industry leaders who have successfully driven product marketing growth on a global scale will share their strategies and insights. Topics include: - Tailoring messaging and positioning for diverse cultural and regional markets. - Balancing centralization and decentralization in global marketing strategies. - Overcoming operational hurdles, from localization to regulatory considerations. - Managing cross-functional teams and fostering collaboration across time zones.