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Erin
Ware
Director of Product Marketing
Empyrean
A seasoned go-to-market leader in B2B SaaS, Erin specializes in driving revenue growth with extensive expertise in HR Tech. She excels in crafting go-to-market strategies that resonate with customers and tackle real business challenges. By refining messaging and aligning product value to customer needs, Erin consistently delivers measurable results and fosters long-term growth.
05 June 2025 11:30 - 12:00
Prompt engineering for PMM: Optimizing content creation and audience engagement with LLM's
In this presentation, we will explore how product marketing managers can leverage large language models (LLMs) for crafting compelling content, messaging, and positioning. We will discuss the most effective prompts and techniques for optimizing content creation and engaging target audiences. By harnessing the power of LLMs, PMMs can generate captivating product descriptions, value propositions, and customer-centric messaging that resonates with their desired market segments. Attendees will gain valuable insights into prompt engineering best practices, allowing them to create impactful content that drives customer interest, enhances brand perception, and ultimately boosts product adoption. Join us to discover how LLMs can revolutionize your content strategy and help you connect with your audience like never before.