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Erin
Stawarz
Director, Product Marketing
AssistRx
Erin Stawarz is the Director of Product Marketing at AssistRx, leading product marketing to differentiate their innovative technology solutions. Erin’s career has taken her across the healthcare spectrum, with leadership roles at organizations within nonprofit health, pharmacy benefit, specialty pharmacy, and medtech. With a deep understanding of the healthcare market and a knack for inventive thinking, she's helped companies of all sizes achieve remarkable results by developing impactful marketing strategies that elevate brand awareness, drive product sales, and bolster customer retention.
05 June 2024 11:45 - 12:30
Panel | Navigating the landscape: Understanding your target audience and market
Gain valuable insights into why a thorough understanding of your target market is paramount for product marketers. We'll explore practical strategies for deciphering audience preferences and market trends, empowering you to enhance your product marketing initiatives effectively. Session objectives: - Develop a deep understanding of current market dynamics. - Learn effective strategies for creating and utilizing audience personas. - Master data-driven insights for informed decision-making. - Navigate the impact of technological shifts on consumer behavior. - Craft a strategic roadmap integrating market insights into product marketing strategies.