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Dirk
Nicol
Founder, My AI Transformation
Dirk Nicol is a product marketing executive and AI strategist with over 15 years of experience driving B2B product technology success. With executive leadership experience at IBM and other major organizations, he has transformed product marketing teams through AI-powered workflows that boost productivity, quality, and scale across all functions. An author with 20+ patents, Dirk combines technical expertise with practical marketing know-how. He demystifies AI by translating complex concepts into actionable strategies for audiences ranging from executives to frontline teams. As the founder of My AI Transformation, he helps leaders at all levels confidently integrate AI through coaching, training, and strategic advisory.
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04 June 2025 11:15 - 12:00
Workshop: Harnessing Vibe Coding for Product Marketing: Building AI-Driven Demos, ROI Calculators, and Tools
What you’ll walk away with: ✅ Vibe coding can have a big impact on product marketers — a new way of building with AI, where you focus on describing the "vibe" or desired app experience, and let AI help you generate a fully functioning application for you ✅ Tips to create compelling demos, personal productivity tools, and external customer-facing apps like ROI calculators, enabling product marketers to scale their impact, unlock their deep customer knowledge, and focus more on engaging customers in meaningful, personalized ways ✅ Hands-on knowledge of vibe coding tools like Cursor, Claude, and Lovable to accelerate go-to-market This won’t be a passive session — it’s interactive, practical, and designed to give you something you can use the next day.