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Dirk
Nicol
Founder, My AI Transformation
Dirk Nicol is a product marketing executive and AI strategist with over 15 years of experience driving B2B product technology success. With executive leadership experience at IBM and other major organizations, he has transformed product marketing teams through AI-powered workflows that boost productivity, quality, and scale across all functions. An author with 20+ patents, Dirk combines technical expertise with practical marketing know-how. He demystifies AI by translating complex concepts into actionable strategies for audiences ranging from executives to frontline teams. As the founder of My AI Transformation, he helps leaders at all levels confidently integrate AI through coaching, training, and strategic advisory.
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04 June 2025 11:15 - 12:00
Workshop: AI-Powered visual design - Supercharge your product marketing collateral, sales enablement and creative assets
In today’s fast-paced marketing landscape, speed and visual impact are everything. This 45-minute workshop dives into how AI tools can empower product marketers to quickly generate high-quality visual assets for collateral, ad creative, landing pages, social posts, and web mockups. Attendees will explore platforms like Midjourney, ChatGPT, Kling, and others to: ● Create Eye-Catching Assets Fast: Learn how to generate professional-looking visuals from simple prompts. ● Design with Brand Consistency: Use AI to align content with brand guidelines and tone across different channels. ● Mock Up Landing Pages and Ads: Experiment with tools that enable rapid iteration on creative ideas. ● Curate and Repurpose Content: Leverage AI to remix and adapt visual content for multi-channel campaigns. ● Generate Videos and Animations: Explore how AI tools can create short-form videos, motion graphics, and animated content to boost engagement across platforms. Whether you're strapped for design resources or looking to test creative faster, this workshop will equip you with practical ways to unlock visual storytelling at scale—no design background required.