With over 25 years of leadership navigating B2B/B2C product marketing in healthcare, pharma, digital health, PBMs, Dawn has built award-winning go-to-market strategies, launched blockbuster products, and ignited customer activation through data-driven campaigns. Over her career, she has been honored with several awards for marketing excellence, including two Effie Awards for advertising, recognized for identifying and converting opportunities by understanding who the customer is, what they demand, and how to drive activation. But her true passion lies in people. Dawn fosters high-performing teams by celebrating diversity, empowering individuals, and unlocking their unique strengths. Witnessing their success and exceeding goals is her definition of achievement. Beyond Dawn’s corporate role, she helps women find their voice and own their careers as international authors, speakers, and facilitators.