Christian is a seasoned marketing professional with over 13 years of experience shaping compelling brand and product stories across industries such as healthcare, hospitality, automotive, manufacturing, and advertising. Currently serving as the Director of Product Marketing at Brookdale, Christian excels in driving brand growth, leading cross-functional initiatives, and crafting strategies that create emotional connections with audiences. Key achievements include: - Increasing unaided brand awareness by 116% nationally. - Overseeing an $800K media budget to achieve a 73% year-over-year increase in conversions. - Leading a comprehensive rebranding initiative, including the development of a brand persona, messaging architecture, and creative visual identity. - Growing webinar budgets by $150K while increasing registrations by 116% and live attendance by 87%. Christian’s expertise spans content marketing, integrated campaigns, customer experience enhancement, and team leadership. Known for his storytelling acumen, Christian is passionate about transforming audiences into loyal customers and empowering teams to thrive.