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Chen
Shao
Product Marketing Lead
CINC Systems
Chen is a product marketing leader with over a decade of experience launching and scaling B2B SaaS products across global markets. Currently leading product marketing at CINC Systems, she's led go-to-market strategy, positioning, and enablement for AI-powered platforms. Her background includes roles at Meta and eBay, where she helped drive adoption and growth. She has a Bachelor's Degree from University of Wisconsin-Madison.
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03 June 2025 12:00 - 12:45
Interactive roundtable discussions: Overcoming your biggest challenge as a product marketer
In this session 8 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Previous topics include: 1. AI and the future of PMM 2. Secrets to crafting a messaging strategy that resonates 3. Competitive positioning: Standing out in a crowded market 4. Successfully implementing personalization at scale 5. Developing and launching a successful CI program 6. Aligning product marketing with sales for maximum impact 7. Mastering product launches: Strategies for success 8. Measuring and proving the impact of product marketing