Expanding product marketing efforts across international borders brings both incredible opportunities and unique challenges. From navigating cultural differences to aligning global and local strategies, scaling globally requires thoughtful planning and execution. In this panel, industry leaders who have successfully driven product marketing growth on a global scale will share their strategies and insights. Topics include: - Tailoring messaging and positioning for diverse cultural and regional markets. - Balancing centralization and decentralization in global marketing strategies. - Overcoming operational hurdles, from localization to regulatory considerations. - Managing cross-functional teams and fostering collaboration across time zones.

In this session 8 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Previous topics include: 1. AI and the future of PMM 2. Secrets to crafting a messaging strategy that resonates 3. Competitive positioning: Standing out in a crowded market 4. Successfully implementing personalization at scale 5. Developing and launching a successful CI program 6. Aligning product marketing with sales for maximum impact 7. Mastering product launches: Strategies for success 8. Measuring and proving the impact of product marketing